There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment. Regardless if you are a small business or a multinational company, blogging is integral to your online content marketing strategy. Here are 4 reasons you need to blog:
- Drive traffic to your website
- Increase your SEO/ SERP
- Position your brand as an industry leader
- Develop better customer relationships
Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website.
Increase your SEO/SERP:
Blogs increase your SEO. Fresh content is still a key to beating out your competitors in the search engine results page.
Use keywords in your articles. List out the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions when writing your posts.
Position your brand as an industry leader:
Well written articles demonstrate your company as an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too.
Develop better customer relationships:
Blogs provide another source to deepen the connection with your customer. By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online home base.