Location-based businesses that are looking to stand out online and bring in more customers can benefit from using Google Posts on Google My Business platform. Since local search results can be extremely competitive, knowing how to drive more traffic to your website with Google Posts can give you a leg up over the competition.
As digital marketing experts, we want to help you manage and update your Google My Business profile so that you can get the most out of your Google Posts. That is why we offer a range of search engine optimization services, including managing Google My Business accounts.
WHAT ARE GOOGLE POSTS?
Google Posts are 100-300-word business-related posts that appear in the knowledge panel section (the block of information that contains your business’ name, contact information, hours of operation, photos, and reviews) of Google search results and Google map pages. In most cases, Google Posts consist of an image, description, and call to action and are used to promote events, provide updates, or make an announcement, such as a special offer.
While most Google Posts only have a lifespan of one week (except for event posts which will expire once the event has finished), they offer an easy way to entice users to click through to your profile or website.
WHY USE GOOGLE POSTS?
Since most consumers tend to search for information about local businesses, Google Posts can be an extremely useful tool for small, location-based businesses that are looking to reach potential customers. Google Posts also allow local businesses to control more real estate on search results pages, increasing their chances of driving more clicks through to the website.
TYPES OF GOOGLE POSTS
Google Posts can be separated into four distinct categories:
Event posts are perfect for promoting an upcoming event or social occasion related to your business. Unlike other types of Google Posts, event posts can be set up to include a title for the event and do not expire after the standard 7 days, remaining live until the event has passed.
OFFERS & SPECIALS
Google Posts can be a great way to promote special offers and sales for your business. This type of Google Post typically consists of a high-resolution photo and details about the sale or discount being promoted.
Product update posts provide the perfect opportunity to advertise a new product line or updates to a current product. Including high-resolution photos and informative details in the description area of the post will allow you to showcase your products before a user clicks through to your website.
When creating an announcement with Google Post, it is important to make sure that the information you are providing is beneficial to your target audience. Consider posting announcements when you open a new location or when you are hiring.
HOW TO GET THE MOST OUT OF GOOGLE POSTS
Even though Google Posts are visible to users who come across your business in a local search, you still need to ensure that your business is well optimized for local search results or you will end up with fewer people seeing your post than you hoped for. By ensuring that your business is optimized for local search, you will be able to reach and provide value to a larger audience online.
Taking the time to utilize Google Posts can help local businesses reach a wider audience online and drive more traffic to their website. If you own a local business and want to learn more about how to drive traffic to your website with Google Posts, get in touch with our team of digital marketing experts today.